The costs of a true

Digital Marketing Strategy


Major techniques




3 months

Min. Duration


first consultation

Table of Contents


Digital marketing has become a popular form of advertising. This has a lot to do with how times have changed, but there are also a lot of benefits. Some benefits include:

  • It’s the most powerful form of marketing.
  • It is the most measurable form of marketing.
  • Digital marketing can target your ideal audience easier.
  • 70% of the customers begin their buyer’s journey online.
  • Consumers spend more and more time on  social media and can be reached with digital marketing.
  • It can help you connect and interact with mobile customers.
  • It did shorten the cycle of the advertising, in few weeks you have completed a whole campaign.
  • It is the most cost-effective way to market a business.

Perhaps one of the best benefits of digital marketing is that it is cost-effective.  When is well thought, well prepared and properly execute you spend less money and get better result.

Digital marketing Strategy

When it comes to a strategy there are infinite approaches and chances are you already tried some of those and they did not work. Using only one social media campaign without planning is life seeing your money burning away: it gets spent fast and without any proper objective. Putting some extra money into the digital marketing budget is not a bad idea. With how popular this form of marketing has become, it can bring great results.  

A proper campaign is complete, thought and planned in advance, from the objective and the KPI (key performance indicator) to measurable results and ROI. But because it’s tailor made on the clients needs, desire and dimension the price of such campaign depends a lot, but never less than $30,000.

This kind of campaign has several advantages :

  • Generates an incredible ROI.
  • Generates a cornucopia of leads that can be retargeted.
  • Established the business as an authority in his field.
  • Becomes viral, multiplying forecasted results by tenfold.
  • change the approach of the successful client to any future campaign.

Is It the Only Way?

No, it is not. Even smaller campaigns, focused on one or two tools can be very effective when plan ahead by professionals. There are 8 major techniques and each one has one price.

Single Options... a la Carte

Pay per click (PPC) advertising includes a broad variety of things, but it mostly comes from Google ads. Other PPC options include search ads, local search ads, display networks, pre-roll ads, remarketing or retargeting, and social PPC ads. The typical fee for PPC management ranges between 15% – 20% of your total ad spend, with a minimum monthly spend of $500.

The cost of pay per click management ranges depending on several factors. On PPC platforms, the more narrow your audience is, the more expensive the CPC will be. Keywords are also a big part of the cost. Keywords can cost as little as $0.05 per click or cost as much as $50 per click. On Google, most companies have an average CPC of $1 to $2.


Social media advertising is online advertising through social media channels. It includes things like Facebook, Instagram, LinkedIn, Twitter, and More. Advertisers target specific user.

Service list includes:

  • Brand development
  • Identifying target customers
  • Setting objectives
  • Design and Content Strategy
  • Engagement Strategy
  • Conversion strategy

The average cost of social media advertising can be anywhere from $20 to $350 per day. You can also pay monthly in which the costs would be around $600 to $10,500 per month.

Organic search engine optimization (SEO) optimizes website copy and HTML to make your website rank higher on search engines. This allows consumers to find your business with ease and quickness.


  • Keyword research
  • Competitive gap analysis
  • Link building
  • Content creation and optimization
  • On Page Optimization

SEO services can be different which can affect the cost. The cost will vary based on what is included.

Most organic SEO costs between $1,550 to $5,000 per month. The number will be based on how big the project is.

A one-time project can cost anywhere from $5,000 to $30,000. SEO consultants charge hourly rates that can be $80 to $200.

Content creation is most especially geared towards digital marketing. It is the contribution of information to digital media for an end-user/audience in specific contexts. 84% of people expect brands to create content.


  • Copy writing
  • Graphic design
  • Blogging, video, email, e-books, etc
  • White paper marketing
  • Article writing

Content creation has a large range of costs. Because of so many varying factors, content creation can cost anywhere from $50 to $3,000. The cost usually includes edits, feedback, implementation of feedback, and more.

Some factors affecting the cost include how large the project is, what platforms the content is created for, the amount of time spent on it, etc

Email marketing can be used as a more personalized form of digital marketing. This technique allows you to put your customers into lists based on what they like.


  • List management
  • Landing page creation
  • Market research
  • Brand identity
  • Copy writing
  • Marketing automation

The perfect subject line draws in your customers and drive engagement. Emails with personalized subject lines are 26% more likely to be opened.

Website design is exactly what it sounds like, creating, and designing websites. Website design is an important part of digital marketing because having an appealing website will draw more people in.

Website design is one of the more costly types of digital marketing because of all of the aspects it entails. These aspects include webpage layout, content production, graphic design, and more.


  • Hosting support
  • Responsive design & development
  • Custom contact forms
  • shopping cart integration
  • Image header slides
  • Video embedding

Generally, website design can cost anywhere between $2,500 to $100,000. This huge range depends on what the company wants and how much detail is necessary.

Why a digital marketing agency?

Digital marketing agencies know what they are doing and know what is best for your campaigns. They can perform social media audits to create a strategy for your specific brand. Your budget will be spent well because they can create campaigns that target the preferred audience.

Marketing agencies will even take your competitors into account to evaluate how you can stand out. A team of experts will work to help you grow your brand.

Here are some specific things you should be looking for when choosing a marketing agency:

  • They should provide a clear solution to your problem.
  • They will help you understand the pricing models of social media marketing agencies.
  • You should evaluate the talent at the company.
  • Can they provide long-term compatibility?
  • Check for the average contract lengths.

If digital marketing has sparked your interest, you are few clicks away from dealing with a top marketing agency.

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

Ian Schafer - CEO @ Kindred Tweet

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