I’ve seen it too often, and it makes me sad.
It’s always the wisest businessperson who built a business from scratch and there is so much pride is seeing it running like a fine tuned Instrument.
Until one day, the hype about Social Media opportunities, a competitor selling online and the dream of a market much bigger than their county, push them to jump into the “familiar” arms of Google or Facebook, Instagram or Amazon.
But it’s not a dream: the friend who helped them open a page or create an e-commerce cannot explain why the sales are not booming and suggests some advertising. It’s simple and, for sure, someone will come.
A couple of months later reality is hard: the money is gone, leaving behind few likes on some pictures while no purchase has been made and no prospect is in sight. The reaction is sadly strong: despising the tool and self-loathing for the decision.
Social Media offers lots of opportunities, but has to be managed professionally with skills, expertise and experience: with proper planning, consideration of goals and opportunities, we can improve results tenfold and bring potential customers, happiness and pride
Instead of working to provide service for big corporations we want to help smaller businesses be successful in the digital media arena.